Indie popularity

Not many indie songs break into the top 40. The audience is a niche audience so it is overwelmed by the other genres that are extremely popular such as pop which has a mainstream audience. However indie fans are more loyal to the artists that they like and are more likely to buy their albums rather than just downloading the one song that they like. For example the kings of leon didnt get into the singles chart this week but they are 8th in the albums chart. This means that if you are in this genre you may not sell a lot most of the time but it means that you are going to get people buying more regulary and the fans are more willing to pay money towards that genre. This means that even though the indie followers aren't as high in numbers than the mainstream audiences they will be willing enough to pay money so the magazine will be able to gain enough fans if it is good.